PPR&C were engaged to deliver a PR campaign with a focus on generating positive coverage, driving visitation, and enhancing public awareness surrounding the launch of Grazeland, previously delayed due to COVID-19 lockdowns.
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PPR&C were briefed to deliver a targeted PR campaign with a Victorian focus to promote Puffing Billy Railway’s additional daily services for the 2021 Easter School Holiday period.
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Progressive PR & Communications (PPR&C) were briefed by Chobani Australia to deliver a PR campaign around an April Fool’s gag by Chobani which joked they were releasing a chilled face mask range made with the natural goodness of Chobani Greek yoghurt.
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To target and encourage people living in Metropolitan Melbourne and interstate to move to the Grampians region as a solution to their significant economic and social challenges.
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To deliver a national PR campaign with a Victorian focus to launch the brand-new interactive travel experience, Wanderlust Melbourne. The pop-up attraction located in Fitzroy invited visitors to traverse imaginary borders and be transported to five beloved cities and dream destinations – London, New York, Paris, a tropical beach and winter wonderland.
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Women of Steel, a rousing story about the 1980-1994 campaign by Wollongong women for jobs in the BHP-AIS steel works toured Australia for the first time in November 2020.
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Luv-a-Duck, Australia’s leading duck producer, introduced A L’Orange Duck Legs to its range of pre-cooked heat and serve products. This new addition to their simply impressive range leveraged the power of influencers to promote the brand wide and far and also to achieve the objective of encouraging home-cooks through to seasoned foodies to discover the collection of A L’Orange recipes on the Luv-a-Duck website.
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The Gathering of Kindness is a growing social movement bringing together the health care workforce, academics, researchers, authors, patients, families and people from all walks of life. Gathering of Kindness events are hosted throughout the year with a special focus around World Kindness Day.
PPR&C were responsible for generating a blend of traditional and social media coverage in order to achieve the objective of promoting and generating awareness of the brand.
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Hasbro and its global entertainment studio, eOne, debuted a brand-new TV series on 9Go! called My Little Pony: Pony Life which saw the return of everybody’s favourite pony personalities to Australian TV screens. Premiering on Monday 21st September, the series showcases the Mane 6’s exciting new look and sees them explore the funny side of friendship. Progressive PR & Communications (PPR&C) were briefed by eOne to generate traditional and social media coverage around the premiere of the new TV series to build awareness and encourage viewership.
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Progressive PR & Communications (PPR&C) were briefed to deliver a PR campaign around Australia to raise awareness of the Consumer Policy Research Centre (CPRC)’s new research initiative Consumers and COVID-19: from crisis to recovery which uncovers the challenges that consumers are facing and presents the building blocks for those attempting to support consumers over the coming 12 months and beyond.
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PPR&C were appointed to develop a strategic PR campaign to help amplify Kidney Health Australia’s (KHA) Early Detection campaign urging the 1 in 3 Australians at risk of kidney disease to take action to detect the disease in the early stages, before kidney failure strikes.
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Progressive PR & Communications (PPR&C) were engaged by the Australian Sports Foundation (ASF) to deliver a campaign around Australia announcing their new Active Kids Grants which will help eligible clubs acquire equipment, kit and uniforms for junior members.
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PJ Masks launched a campaign called Heroes at Home which aimed to help parents juggling kids home from school and kinder with a whole host of PJ Masks content and activities so little ones could become Heroes at Home.
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Progressive PR & Communications (PPR&C) were briefed to deliver a PR campaign to four regions of Victoria (Gippsland, Bendigo, Ballarat and Geelong) to promote the CPRC’s free Energy Simplified webinars.
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Progressive PR & Communications (PPR&C) were engaged by the Australian Sports Foundation (ASF) to assist with the launch of a national campaign to help it determine the impact on community sports clubs from the COVID-19 pandemic, and to quantify the funding challenges facing community clubs across Australia.
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Progressive PR & Communications (PPR&C) were engaged by Seer Data & Analytics to deliver a PR campaign around Australia to raise awareness of Seer Data & Analytics and their analysis of Australia’s most vulnerable suburbs when it comes to housing stress (mortgage and rental) because of the COVID-19 crisis.
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PPR&C were tasked to deliver a PR campaign to relevant media around the north east of Victoria to raise awareness of a shortage of foster carers in the region and encourage residents to put their hand up and help Berry Street and local children in need.
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Progressive PR & Communications was engaged by Sustainability Victoria to launch the second phase of the Better Bag Habits initiative in the run up to the Victorian Government’s state-wide ban on lightweight plastic shopping bags.
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