PPR&C were approached to execute a targeted PR campaign with a focus on promoting Eureka Skydeck’s “Silent Kids Disco” and maximising reach, using a photo pitch to the Herald Sun, event listings, giveaways, and influencer visits.
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Luv-a-Duck, Australia’s leading duck producer, introduced A L’Orange Duck Legs to its range of pre-cooked heat and serve products. This new addition to their simply impressive range leveraged the power of influencers to promote the brand wide and far and also to achieve the objective of encouraging home-cooks through to seasoned foodies to discover the collection of A L’Orange recipes on the Luv-a-Duck website.
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PJ Masks launched a campaign called Heroes at Home which aimed to help parents juggling kids home from school and kinder with a whole host of PJ Masks content and activities so little ones could become Heroes at Home.
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Progressive PR & Communications was engaged by Sustainability Victoria to launch the second phase of the Better Bag Habits initiative in the run up to the Victorian Government’s state-wide ban on lightweight plastic shopping bags.
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Peppa Pig launched a sneak preview of the brands first ever Australian babywear range, available in Big W stores nationally for a limited time. PPR&C were briefed by Entertainment One to generate social media coverage around the new babywear range to create awareness and drive sales.
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The Water Industry Operators Association of Australia (WIOA) hosts the annual Ixom Best Tasting Tap Water in Australia competition.
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Music Victoria is an independent, not-for-profit organisation and the state peak body for contemporary music.
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Apparition Media blur the lines between advertising and art by hand painting works of art onto the walls of pre-existing buildings. Creating advertising that becomes part of the streetscape, rather than a piece vinyl hanging from it, Apparition Media present brands in such a way that their authenticity and credibility with the urban population is enhanced.
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