Australian Sports Foundation: Active Kids Grants

Progressive PR & Communications (PPR&C) were engaged by the Australian Sports Foundation (ASF) to deliver a campaign around Australia announcing their new Active Kids Grants which will help eligible clubs acquire equipment, kit and uniforms for junior members.

The Active Kids Grants have been established with the aim of providing every child with the active childhood they deserve, by supplying them with the equipment they need to participate in sporting activities.

The Grants are in response to the ASF’s recent survey which found Australia’s 70,000 community clubs need $1.2 billion in funding to survive the crippling effects of the COVID-19 crisis.

PPR&C proposed a compelling Australia wide campaign that focused on achieving extensive regional and rural as well as capital city media coverage.

The highlights in terms of coverage were Sky News TV, extensive metropolitan and regional ABC radio interviews and multiple grabs for news bulletins around Australia.