OUR CHALLENGE

As the Winston Churchill Memorial Trust approaches its 60th anniversary, 103 of Australia’s most passionate and determined individuals were awarded a Churchill Fellowship in 2024. These Fellows will explore a diverse range of fields, each driven by the goal of bringing innovative solutions back to Australia.

OUR RESPONSE

We collaborated with the Trust team and Fellows to secure widespread media coverage across national, metro, regional, and trade/industry outlets. By aligning each Fellow’s expertise with relevant journalists and media platforms, we ensured maximum visibility.

Our work included drafting and distributing media materials, crafting targeted pitches to local and industry-specific outlets, briefing Fellows ahead of interviews, and coordinating media opportunities.

RESULTS

The campaign reached an estimated 2.29 million people, generating an advertising space rate of $858,710 AUD.

Key coverage highlights included features on Weekend Sunrise and ABC Radio NationalDrive, as well as interviews on ABC Radio capital city stations in Melbourne,Hobart, Darwin, Brisbane, Canberra, Sydney, and Adelaide. Additional coverage extended across numerous ABC regional stations, 3AW, 2GB, and a wide range of rural and regional media outlets.

A key outcome for the client was securing extensive coverage for Fellows in relevant trade and industry media, helping to encourage future applications.