OUR CHALLENGE

Bus Stop Films held the inaugural Driving Change Summit in November 2024 to unite the disability, advertising, broadcast and production sectors for crucial conversations aimed at enhancing inclusivity across the disability sector.

OUR RESPONSE

We worked with the Bus Stop Films team to secure ongoing national, metro and regional  publicity for the Summit. Tasks included drafting and issuing all media materials as well as crafting targeted pitches to key lifestyle, disability, arts and entertainment and trade and business media.

Off the back of the Paralympics and Bus Stop Films involvement in the ABC TV series The Assembly, the campaign leveraged the heightened awareness of people with disability and secured interviews and features with presenters and the CEO of Bus Stop Films.

OUR OUTCOMES

Overall, we had a total estimated reach of 3.18 million which garnered an advertising space rate of $646.54K. In terms of key coverage, we secured features in Body+Soul, ABC Radio Conversations, 9Honey, Marketing magazine, Adnews, Campaign Brief and Link Disability magazine as well as multiple interviews across the ABC Radio network.