Berry Street - North East of Victoria campaign

PPR&C were tasked to deliver a PR campaign to relevant media around the north east of Victoria to raise awareness of a shortage of foster carers in the region and encourage residents to put their hand up and help Berry Street and local children in need.

PPR&C proposed a campaign that focused on telling the stories of existing local fosters carers in the region.  This is a compelling angle for media which generated great results.

Media were invited to interview existing carers as well as spokespeople for Berry Street.

A number of key performance indicators were used to measure the success of the campaign. Mainstream media activity was monitored for the number and type of clips as well as advertising space rate ROI.

The campaign which commenced at the start of February, 2020 and concluded in March 2020 saturated the media in the region for the month of February