Consumer Policy Research Centre: Energy Simplified

Progressive PR & Communications (PPR&C) were briefed to deliver a PR campaign to four regions of Victoria (Gippsland, Bendigo, Ballarat and Geelong) to promote the CPRC’s free Energy Simplified webinars.

The 30 minute free webinars provided attendees with actionable steps to tackle their energy costs: getting cheaper energy prices; saving with concessions; getting help from their energy company; and, importantly, how to save energy while staying comfortable in the home.

The highlights in terms of coverage were a WIN TV Bendigo interview that also ran on WIN TV Gippsland, WIN TV Shepparton and WIN TV Ballarat, a Geelong Advertiser story and 3BA Ballarat – Ballarat Today interview.