THE BREIF

We were briefed by Workways to be their retainer PR agency and promote the good work Workways does in a variety of communities around Australia.

Workways Australia is a not-for-profit organisation that has been making lives better for socially disadvantaged people across Eastern Australia for over 30 years.

OUR RESPONSE

We developed and executed a PR campaign with a focus on the local communities Workways operates in and extended the campaign to state and national media with appropriate stories.  Media releases were matched with powerful human interest case studies to allow media to tell the stories of the organisation in a way that resonated with their audiences.  Workways had consistent media coverage both locally and nationally which allowed them to reach stakeholders and clients and keep the organisation top of mind via International Awareness Days, National Awareness Days, events, personal success stories and topical issues.

THE RESULTS

From March 2021 to January 2024, the campaign reached an audience of over 8.3M and had an advertising space rate of over $1.5M. Coverage highlights included a news stories in The Age nd Sydney Morning Herald, a live TV cross and interview on The Today Show and TV News stories on SBS, 7, 9 and 10 News from national to regional stations. A suite of radio and digital stories were also secured from local stories to national issues.

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