The Great Dunny Hunt for the Continence Foundation of Australia
OUR CHALLENGE
PPR&C was tasked to deliver a PR campaign around the country to help encourage people to upload their “local loos” and increase the registration numbers to the National Public Toilet Map so it remains up to date.
OUR RESPONSE
PPR&C proposed a campaign that kicked off just before the Easter school holidays to focus on road-tripping families and take away any stigma or titillation due to toilet talk. Using the photo of a pregnant mother and her family on outback road as a launch opportunity, News Limited picked up this special media moment, launching the campaign in motion and making it by far the busiest campaign we have ever conducted.
OUR OUTCOMES
The campaign which commenced 25 March, 2021 and ran to 20 June, 2021 reached an audience of over 2.4 million and had an advertising space rate of close to 1 million AUD. Besides securing multiple news stories on national and regional publications such as Herald Sun, Adelaide Advertiser, Geelong Independent, and many more, interviews were also offered across TV channels such as Channel 7 and ABC News 24 Channel, as well major radio stations such as ABC Radio Breakfast and Afternoons, 2CC and Tasmania Talks.
“Overall the Great Dunny Hunt was an overwhelming success with 1155 toilets being added to the National Public Toilet Map. We also gained two trusted crowdsourcers out of the process who added 242 and 87 facilities respectively and are continuing to add quality facilities regularly.”
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