HASBRO X VEGEMITE
OUR CHALLENGE
Progressive PR & Communications (PPR&C) were briefed to deliver a national PR campaign to promote the limited-edition range of Vegemite themed board games released in celebration of the spreads 100th birthday.
PPR&C were briefed to spread awareness and drive sales of the games through both traditional and social media coverage.
OUR RESPONSE
PPR&C focused on driving coverage through social media and reached out to a range of influencers in the family, lifestyle and food space. Those that were interested received a curated product box, in hopes it translated to social coverage. PPR&C also pitched in a range of stories with top tier media.
OUR OUTCOMES
PPR&C managed to secure both traditional and social media outcomes across this campaign.
PPR&C Secured d a story in The Weekend Australian
PPR&C secured coverage in Mumbrella
PPR&C engaged 24 influencers across this campaign, 19 of whom shared coverage – resulting in 60 clips and an estimated reach of 1,138,000