THE BRIEF

We were tasked with delivering a PR campaign to promote the Sydney Fair 2024. The highly coveted event was once again held at Royal Randwick Racecourse, featuring more than 50 of Australia’s premier dealers exhibiting thousands of unique, high-quality, and treasured items. The objective was to spread awareness of the fair to encourage visitation and drive ticket sales.

OUR RESPONSE

We worked closely with the Sydney Fair team, including various dealers and spokespeople, facilitating interviews to secure widespread media coverage. To achieve this, we drafted a range of media materials, including a media release and news alert, which were sent to key media outlets alongside targeted pitches.

RESULTS

The PR campaign reached an approximate total audience of 3,998,865 through traditional monitored media coverage, with an advertising space rate (ASR) of $604,883. Key coverage included multiple ABC radio interviews, features in The Daily Telegraph, TV news segments on ABC News Breakfast and Channel 7 evening news, and online listings on Urban List, Australian Arts Review, and Secret Sydney. Additionally, we secured a story with AAP, which was syndicated to over 78 different publications across Australia.