THE BRIEF

We were briefed by Sttoke to deliver a national campaign to drive awareness and sales of the release of the new Sttoke Hydrate+ extension set and Unicorn Series cups in Australia.

OUR RESPONSE

We worked with the Sttoke team to secure widespread national and metro publicity to generate excitement and awareness around the launch of the products. This included drafting and issuing all media materials as well as crafting and issuing targeted pitches to key lifestyle media to place features and inclusions in gift guides ahead of and during the summer and Christmas seasons

RESULTS

Overall, we had a total estimated reach of 9.88 million which garnered an advertising space rate of $3.92 million. In terms of key coverage, we secured gift guide inclusions in major newspaper supplements Good Weekend, Body + Soul, and Escape, which were syndicated across Australia, as well as in the February edition of the Australian Women’s Weekly magazine.

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