Sttoke

The Sttoke reusable coffee cup, winner of a 2018 Good Design award, combines fashion and functionality into a sleek, lightweight, and shatterproof coffee experience.

The Sttoke reusable coffee cup, launched in Melbourne in 2018, redefined what it means to be fashion forward and environmentally friendly. In a city obsessed with coffee, the Sttoke cup went on to become one of the hottest accessories in town, receiving one of the highest accolades at the 2018 Good Design awards and receiving praise from fashion, design and news media alike.

The Progressive PR & Communications team developed a percolating national media strategy, focusing heavily on high end media which resulted in a high impact, high gloss and far reaching campaign.