OUR CHALLENGE

Solidteknics engaged Progressive PR & Communications (PPR&C) to deliver a targeted campaign to raise awareness of the brand throughout the Australian media. As the product was not new, PPR&C needed to create story angles for the campaign around health and environmental benefits to generate coverage for an existing product.

OUR RESPONSE

PPR&C commenced the campaign by producing a timing plan of how activity would be approached. Once this was agreed, an informative media release was used to aid media pitching. We created several different story angles to target different publications and worked tirelessly to secure media coverage. Alongside traditional media we ran a gifted influencer campaign, sending product to 13 influencers.

OUR OUTCOMES

• Secured 42 posts on Instagram with a total estimated reach of 254,300
• Potential reach of 4.22M leveraging traditional media
• Coverage highlights included news stories in the Herald Sun, Courier Mail, The Australian, Taste, and Australia’s Best Recipes

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