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THE BRIEF

We were briefed by the team at Hasbro to deliver an activation that centred around the release of Peppa’s Cinema Party, a 10-part interactive cinema experience that launched in conjunction with the 20th anniversary of Peppa Pig.

OUR RESPONSE

We developed and executed a PR campaign that involved two VIP premiere events in both Melbourne and Sydney. We invited 250 key influencers to the premiers and provided them with a money can’t buy VIP experience

RESULTS

From late January to early February the campaign reached an estimated total audience of 2,950,434 million across 414 social media clips. Clips included Instagram stories, carousel posts and reels. Overall, we successfully hosted two simultaneous VIP screenings that catered to over 100 families and generated large scale social awareness around the launch of Peppa’s Cinema Party.

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