OUR CHALLENGE

Our client Hasbro engaged Progressive PR & Communications (PPR&C) to generate media coverage around the launch of a new Optimus Prime robotic toy which was available for pre order from Zing and EB Games for a RRP of $1500.

The brief was to run a media campaign with a focus on TV coverage and coverage across social media platforms.  

OUR RESPONSE

PPR&C reached out to TikTok creator Elly Awesome and sent a Optimus Prime on loan to the creator. Elly produced seven TikTok videos and posted several videos on Instagram. Following on the success of Elly’s post, Progressive PR secured a robot to give away as a prize for Elly’s audience. This gained high traction. The campaign was highly successful in its reach.

OUR OUTCOMES

·       Secured a cumulative social media reach of 23,879,300 views

·       Lead to 18,457 click throughs to the EB Games website

·       Garnered 2182 entries in the TikTok competition

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