About Luv-a-Duck

Luv-a-Duck, Australia’s leading duck producer, introduced A L’Orange Duck Legs to its range of pre-cooked heat and serve products. This new addition to their simply impressive range leveraged the power of influencers to promote the brand wide and far and also to achieve the objective of encouraging  home-cooks through to seasoned foodies to discover the collection of A L’Orange recipes on the Luv-a-Duck website.

OUR RESPONSE
The campaign consisted of securing a mix of paid and unpaid (gifted) influencers to create content and share on their social media channels. Aiming to promote the product to the house-hold grocery buyers, the influencers were briefed to position the product as the perfect restaurant quality dish for dinner parties or date nights at home.

OUR OUTCOMES
PPR&C sent out a beautifully presented A L’Orange Duck Legs pack to 49 influencers of whom 28 unpaid influencers posted about the product with their audience. The campaign achieved an impressive 218 pieces of coverage which included a mix of static posts, stories and reels.

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