OUR CHALLENGE

Progressive PR & Communications (PPR&C) were briefed to deliver a national PR campaign to promote the limited-edition range of Vegemite themed board games released in celebration of the spreads 100th birthday.

PPR&C were briefed to spread awareness and drive sales of the games through both traditional and social media coverage.

OUR RESPONSE

PPR&C focused on driving coverage through social media and reached out to a range of influencers in the family, lifestyle and food space. Those that were interested received a curated product box, in hopes it translated to social coverage. PPR&C also pitched in a range of stories with top tier media.

OUR OUTCOMES

PPR&C managed to secure both traditional and social media outcomes across this campaign.

• PPR&C Secured d a story in The Weekend Australian
• PPR&C secured coverage in Mumbrella
• PPR&C engaged 24 influencers across this campaign, 19 of whom  shared coverage – resulting in 60 clips and an estimated reach of 1,138,000

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