Global Table
PPR&C were appointed to launch and manage a B2B media campaign for the inaugural Global Table (Asia Pacific’s largest international agrifood innovation) event and notably the largest B2B event in food innovation to ever take place in Australasia.
We were tasked to secure media coverage and raise awareness of Global Table, encourage registrations and attendance at the event, and secure interviews for the speakers and other participants in the lead up to and at Global Table which took place in Melbourne from 3-6 September.
Global Table successfully brought together global leaders in the agriculture, food and beverage industries for four days of conference sessions, exhibitions, immersive installations, site visits, pitch competitions and more, PPR&C was there to cover it all!