Brickman Cities

Brickman Cities powered by LEGO® CITY is the latest creation from Ryan ‘The Brickman’ McNaught, co-host of Channel 9’s LEGO® Masters. The interactive LEGO® experience focuses on some of the world’s most iconic cities - Dubai, London, New York, Sydney and Tokyo

The experience included an interactive master builder zone offering children the opportunity to get hands-on with more than half a million LEGO® bricks which ultimately ignited the children’s creativity and desire to build the LEGO® CITY of tomorrow.

PPR&C were engaged to promote the new interactive experience Brickman Cities Powered by LEGO® CITY both nationally and locally.

The PR activity which was generated facilitated positive media coverage of the experience and increased awareness and sales.