The annual Gathering of Kindness aims to build and nurture a culture of kindness throughout the healthcare system. PPR&C has driven the Gathering of Kindness’ PR campaigns since 2018.

The Gathering of Kindness is a growing social movement bringing together the health care workforce, academics, researchers, authors, patients, families and people from all walks of life. Gathering of Kindness events are hosted throughout the year with a special focus around World Kindness Day.

PPR&C were responsible for generating a blend of traditional and social media coverage in order to achieve the objective of promoting and generating awareness of the brand.

After preparing and distributing a Gathering of Kindness media release and backgrounder to a national media list, PPR&C sent targeted pitches to print and digital media in the healthcare, government and lifestyle space and also local media in locations where Gathering of Kindness events are held.

PPR&C were successful in securing national print, TV and radio coverage. Highlights include ABC News 24 Breakfast TV, ABC Radio Melbourne Conversation Hour, ABC Radio National Life Matters and ABC Radio national Evenings Show. PPR&C also obtained extensive coverage for the Hush Foundation and their annual album release.

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