THE BRIEF

We work with Cold Rock Ice Creamery on a retainer basis, covering projects such as World Vegan Day, the relaunch of their Birthday Cake range, Rock Your Dough vegan raw dough mix-in, and the 25th Birthday of the brand.

OUR RESPONSE

Each project was a mix of social and traditional media channels and involved creating and engaging with content creators and journalists across lifestyle, food and parenting nationally. We curated surprise and delight influencer packs, sourced complimentary products to amplify social sharing, as well as the logistical elements of sending out the packs across the country.

RESULTS

Coverage ran across traditional and digital media as well as social, with a total estimated reach of 5,541,369. On average 68% of influencers who received a pack shared content on their social media channels and we secured 413 pieces of social media coverage.

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