THE BRIEF

We were engaged by the Continence Foundation of Australia for the third year in a row to deliver a national campaign to encourage the community to update the National Public Toilet Map website or app with new public toilet facility details for the much-loved Great Dunny Hunt.

OUR RESPONSE

We proposed a campaign that would focus on Australia’s Greatest Dunny Hunter and Australia’s foremost expert on public toilets. The quirky campaign taped into the national psyche and Australia’s fascination with toilet humour and all things dunny-related. In 2023, the campaign included a competition to discover, for the first time, Australia’s best public toilets which ignited the imagination of the media and Australians in general.

RESULTS

Overall, the campaign reached more than 1.83 million in 2022, more than 10.4 million in 2023, and over 6.19 million in 2024. In terms of the advertising space rate (ASR) generated, the campaign resulted in over $178.38K in 2022, over $3M in 2023, and over $1.15M in 2024. Key pieces of coverage included major TV coverage such as features on Sunrise, Today Show, and ABC News Channel Breakfast, and major radio coverage such as a feature on ABC Radio National Life Matters and interviews on ABC Radio National Drive and several capital city ABC Radio stations. The success of the campaigns over the last three years has resulted in visits to the National Public Toilet Map website increasing by 46% year on year and the National Public Toilet Map app downloads increasing by 23%.

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