OUR CHALLENGE

The top-performing Little Athletics athletes across Australia between the ages of U13 to U16 years had been invited to compete in the 2023 Coles Australian Little Athletics Championships.

The latest inductees into the Coles Little Athletics Australia Hall of Fame were also announced as part of the Championships.

Progressive PR & Communications were engaged to deliver a national campaign to highlight the athlete’s achievements and raise awareness of Coles sponsorship of the organisation as well as encourage participation in Little Athletics.

OUR RESPONSE

Progressive PR proposed a campaign that would focus on the individual athletes taking part, the inductees into the Hall of Fame and utilising the pulling power of the high-profile Ambassadors from both Coles and Little Athletics Australia.

OUR OUTCOMES

• Reached an audience of over 7million
• Generated an advertising space rate of over $1.59million
• Secured Sunrise weather crosses for the first day of the event
• Generated two Herald Sun photo stories and multiple online stories
• Generated two picture driven stories in The Mercury and multiple online stories
• Generated Sunday Mail Adelaide photo story and multiple online stories
• Generated Courier Mail photo story and multiple online stories
• Multiple local radio, TV and newspapers stories on individual Little Athletics Athletes
• Multiple local radio, TV and newspapers stories on Hall of Fame inductees
• Secured interviews on ABC Radio in Melbourne and Brisbane

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