Melbourne's official FIFA Fan Festival

OUR CHALLENGE

We were briefed to deliver a PR campaign. The official FIFA Fan Festival live site at Fed Square. Melbourne’s only official live site, the Fed Square Fan Festival was organised by Perfect Events Group in collaboration with FIFA and Visit Victoria

OUR RESPONSE

We developed and executed a national media campaign with a Victorian focus. We  worked with the Perfect Events team to conduct a launch media call that coincided with the FIFA Women’s World Cup Trophy Tour, this was followed with the distribution of a media release, which was utilized when placing lead in media stories. We positioned Federation Square as the best place to watch the Women’s World Cup.

OUR OUTCOMES

Overall, we had a total estimated media reach of 8,407,719 which gleaned a collective ASR of $2,073,633 across 59 clips.