Kidney Health Australia - Kidney Kar Rally

Kidney Health Australia (KHA) is a not-for-profit organisation dedicated to helping people with kidney disease, with a view to improving their health outcomes and quality of life, and that of their families and carers. PPR&C were appointed to develop a strategic PR campaign to help amplify KHA’s Kar Rally, an event which is its 31st year!

PPR&C executed a nation-wide PR campaign to relevant media in key locations which the Kidney Kar Rally visited. The campaign was also broadened to include relevant state and national media in the lead up to the Rally start date. Our aim was to raise awareness of the Kidney Kar Rally and its participants and help generate much needed funds for Kidney Health Australia.