GLOBAL PRESCHOOL PHENOMENON PEPPA PIG CELEBRATES 20TH ANNIVERSARY WITH PEPPA’S CINEMA PARTY FEATURING ALL-NEW SEASON 10 EPISODES

Melbourne, Australia — December 1, 2023 — Hasbro, Inc. (NASDAQ: HAS), a leading toy and game company, announced today that PEPPA PIG will jump into cinemas for the character’s 20th anniversary and biggest cinema celebration ever beginning February 2024.

The hour-long cinema release, Peppa’s Cinema Party, offers 10 exclusive never-before-seen PEPPA PIG Season 10 episodes including a 3-part Wedding Party Special, of which one episode features the voices of Katy Perry as Ms. Leopard and Orlando Bloom as Mr. Raccoon. A party bus bonus episode will also be included, as well as new interactive entertainment featuring Peppa and her friends breaking into the real world through a mixture of animation and live action featuring five brand new songs to sing along to and dances to move to. Little ones and the entire family will be able to have the ultimate cinema outing and celebrate along with their favourite onscreen characters.

Plus, the fun continues outside cinemas, with parents and little ones able to stream the all-new music at home, in the car or on the go!

“As we celebrate 20 incredible years of making memories with Peppa, our team is proud to bring Peppa’s Cinema Party to the big screen across the globe, enabling fans to come along and join in the party,” said Esra Cafer, SVP Global Brand Management, Hasbro. “Peppa encourages kids and families around the world to jump in together with confidence, and this new cinema experience will bring those beloved characters to life in a new way.”

Tickets for this cinema-exclusive release will be on sale from December 7, 2023 at venues across Australia, including Event, Hoyts, Reading and Village Cinemas. Peppa’s Cinema Party will be released in Australia on February 9, 2024.

For more information and tickets visit PeppaPigCinemaParty.com.