SUPERCHEAP AUTO RACING TO LAUNCH 2024 WILDCARD SEASON AT PREMIER FOODIE HOTSPOT GRAZELAND
Supercheap Auto are super excited to launch the 2024 Wildcard team and Supercar test livery in a thrilling fusion of automotive excellence and motorsport excitement on Friday April 12 at one of Melbourne’s largest food precincts, Grazeland.
Motorsport superstars and 2024 drivers Craig Lowndes and Cooper Murray will be joining the Supercheap racing team for an unforgettable launch event. Guests can get up close and personal with exclusive Q&A and autograph sessions as the team unveil this year’s brand-new livery and set up on Grazeland’s main stage.
Over the course of the evening, the whole of Grazeland will be activated to support the launch with visitors being treated to an array of exclusive activities. Little and big racers can put their skills to the test on the realistic racing simulator or try their luck on spin and win. For those dreaming of getting up close and personal with race cars, Supercheap Auto is revving those dreams to reality with a multitude of specialised race cars and vehicles to check-out around Grazeland’s grounds, making for some epic photo opportunities.
Guaranteed to keep guests up and dancing long past sunset, launch crowds will be treated to an incredible lineup of live music all night including a set from Red Bull’s popular DJ.
With food choices from over 50 vendors, Grazeland offers something to treat all taste buds. Those looking for something savoury can enjoy a mouth-watering pizza from Gradi Pronto or devour a burger from The Burgie Bar. For those with a sweet tooth, visitors can indulge in a Strawberry Crepe Brule or sip on an ice-cold beer from one of Grazeland’s onsite bars
Fostering the next generation of drivers, girls can head to the FIA Girls on Track booth which aims to discover, nurture and promote female racing talent. A family friendly festivity, the wildcard season launch gives guests the possibility to win an array of exclusive giveaways and meet their favourite drivers. Kids of all ages will be able to have fun in Grazelands’ interactive kid’s zone ‘Jungle Hangout’ fully set up with funky monkey bars, giant Jenga and Connect 4 or even have their face painted.
Supercheap Auto, Managing Director, Benjamin Ward, says, “The Supercheap Auto team are extremely excited to launch our fourth season of the Wildcard. To give Supercars fans an opportunity to be part of the action, right from the start, is important to us. This season is about them as much as it means to us and Grazeland is the perfect place to kick off our 2024 campaign.”
Grazeland Director, John Forman, says “We are incredibly grateful to have the opportunity to host the Supercheap Auto Wildcard season launch, it’s a great demonstration of Grazeland's capabilities and allows us to introduce our diverse offerings to a new audience. As avid Supercar fans ourselves, we're especially excited to be part of an event that aligns so closely with our passions.”
Since the commencement of Triple Eight’s Supercheap Auto-backed wildcard program in 2021, the team has seen a plethora of talented drivers take to the track and bring home a range of incredible finishes including a record eighth place in 2022’s Bathurst 1000. With big things expected from 2024, the season launch is just the beginning.
Located in Spotswood, Grazeland is a foodie’s playground with one of the most diverse food offerings in Melbourne, perfect for couples, families and groups of all size and age to come and celebrate the launch of Supercheap Auto’s 2024 Wildcard season.
