UP TO ITS OLD TRUCKS, TONKA CELEBRATES 75 YEARS!
Driving the playtime of kids for 75 years, iconic toy brand Tonka is celebrating this milestone by calling for Aussies to share their favourite Tonka moment! A rite of passage for generations who have grown up Tonka tough, Aussies are encouraged to look back on their mighty adventures to be in the draw to win the ultimate Tonka pack valued at $750.
With more than 300 million trucks sold since Tonka’s launch in 1947, the classic toy range has been a mainstay in Australian households as the durable design means they’re made to last and allows for endless hours of even the toughest play. Whether zipping across floors, tables or sandpits, Tonka Trucks encourages kids to be active, get outdoors and inspires together play.
“It’s great to see the generational impact these toys have had on families, with kids and adults having many special memories playing with Tonka’s diverse range. With 75 years of Tonka, we’re excited to see our dedicated supporters delve down memory lane and share their most treasured Tonka snapshots” said Sarah Young, Director, Licensed Consumer Products, Pacific.
Tonka’s line of toys has evolved over the years, but the classic steel Mighty Dump Truck remains the world’s favourite with roughly 15 million sold to date. The brand has expanded into books, apparel, role play toys, bikes, and Tonka Tough pet toys.
Chosen as one of TIME Magazine’s Top-All Time 100 Greatest Toys and making it into the National Toy Hall of Fame in 2001, the iconic Tonka Trucks continue to inspire fun, friendship and adventure.
Here’s to another 75 years of zipping, zapping and zooming with Tonka!
For more information on Tonka Trucks, please visit www.tonkatrucks.com.au