About Us - Not your average Agency
At Progressive PR and Communications, we pride ourselves on being more than just your typical PR agency Melbourne businesses go to. With our unique blend of creativity, innovation and strategic thinking, we consistently position ourselves ahead of the curve.
Our team of seasoned professionals is dedicated to delivering bespoke public affairs strategies that not only align with your brand's values but also resonate with your target audience. Taking an integrated approach to public relations, we ensure that your brand stands out from the crowd, gets noticed by the right people, and most importantly, achieves meaningful engagement.
We are not just another Melbourne PR agency; we are your partners in telling your brand's story to the world.
PROUD MEMBERS OF
Our Work
Strong Media Relationships
We take pride in our robust media relationships that span across multiple platforms. Our well-established connections with journalists, influencers and digital outlets have proven to be an invaluable asset for our clients.
These relationships enable us to strategically position our clients' messages to reach their target audiences effectively, thereby amplifying the reach and impact of our campaigns.
Our Melbourne public relations agency works directly with key media players to ensure that our clients' stories are shared in a way that resonates with their audience and aligns with their brand values. These strong media relationships are a testament to our commitment to delivering exceptional results for our clients.
What Our Clients Say About Us
Lorne Biennale
On behalf of the committee, I would like to thank Progressive for their significant contribution to Lorne Sculpture Biennale 2022. The media coverage of our event was far and away the most extensive of any previous Biennale – entirely attributable to the efforts of the team. The quality of the press releases, weekly updates, reporting and on-the-ground support during opening weekend worked as a flawless package to ensure the promotion of our event was as successful as it could be.
Berry Street
Berry Street engaged Progressive PR to drive awareness and engagement around a number of our key campaigns via media coverage. The team were exceptional at developing creative concepts and implementing them with buy-in across a range of stakeholders. We received great coverage and profile across a number of different media channels and were very pleased with the outcomes. We will use Progressive PR in future, and I wouldn’t hesitate to recommend their services to other organisations.
Healthy Male
Progressive PR understands the challenges that face an NFP and work amazingly well within tight budgets and timeframes always producing results and coverage in a very cluttered market. At Healthy Male we also love that they don’t just disappear after they have been paid for a project, they continue to promote our brand and stay in touch.
Kryal Castle
Progressive PR has been a game-changer for Kryal Castle, delivering top-tier media coverage like we've never seen before. Their role in our success is undeniable, and they've truly raised the bar for what we thought was possible in PR. Could not recommend them any higher.
Life’s Little Treasures
Life’s Little Treasures Foundation has worked with Progressive PR for nearly 10 years on our Walk for Prems events. Their commitment and dedication to our organisation and to our cause of supporting families with premature and sick babies has been truly amazing. They don’t feel like just a PR agency we work with but more like an extension of our team. We know they care about helping our families and they show this by ensuring we reach, and often exceed, our targets each year. Thank you Progressive PR for all you do for LLTF in shining a light on prematurity and helping us raise awareness of what our families go through at such a difficult time.
Grazeland
I have utilized Progressive PR services over the past decade representing many venues including Eureka Skydeck, Eureka 89, Tramcar Restaurants and currently Food Mecca “Grazeland”. The team always deliver, and I have found them a pleasure to deal with over the years. Their attention to detail and assistance with World Class PR activations and major launch campaigns is next level. PPR are an experienced team who are results driven and respected within the industry.
Disability Sport & Recreation
We have had really positive feedback around the promotion that we were able to generate thanks to your wonderful work connecting us with media. We really enjoyed the opportunity to work with you and the content that was produced was outstanding.
Trafalgar Releasing
We were delighted to work with Progressive PR on the release of Peppa’s Cinema Party in Australia. The team ran a creative and impactful press campaign for us, injecting energy and enthusiasm into the project. Their knowledge of the brand and strong local relationships ensured a hugely successful campaign – we hope to work with the team again before too long!
Frequently Asked Questions
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In the face of a crisis, our PR agency adopts a proactive and strategic approach to ensure the situation is handled efficiently and effectively. Our process involves comprehensive risk assessment, immediate crisis response planning, tailored communication strategies, and post-crisis analysis.
We understand the importance of preserving your brand's reputation and we work tirelessly to mitigate the impact of any crisis on your organisation. We maintain open and transparent communication throughout the process, providing regular updates and insights to our clients.
Additionally, we make sure to go through a variety of media training every now and then to maintain the quality of our results and services. From senior executives to account managers, social media associates and more, we see to it that all members go through rigorous training and workshops.
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We cater to a diverse range of clients spanning multiple sectors. Our portfolio includes businesses both large and small, from emerging start-ups to established giants in industries such as travel, tourism and attractions, not for profit, fashion, health and wellness, and food and beverage. Our tailored, strategic approach to public relations enables us to meet the unique requirements of each client, ensuring their brand story is heard, understood and valued.
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Yes, our extensive experience in event management sets us apart. We've successfully planned and executed a diverse range of events, ensuring each one is tailored to our client's unique branding and objectives. Our meticulous attention to detail, creative flair, and focus on delivering memorable experiences make us a trusted partner for your event needs.
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Yes, Progressive PR & Communications offers services globally, including New Zealand, the US, and other countries.