.svg)
We have extensive experience in tourism marketing particularly with regards to travel public relations. From the launch phase to the ongoing communications strategy, we deliver campaigns that raise a brand’s public profile and drive visitation to attractions through media exposure. We have amassed a large network of editorial contacts with a focus on major events, tourism,attractions and lifestyle and have developed travel PR campaigns on a local, national and international level.
We act in a creative capacity for our clients in this space executing stunts such as King Kong at Eureka Tower and The Walk, and we coordinate famils, write media releases, prepare media kits and continue making connections with movers and shakers in this field. In doing so, we help our travel and tourism clients stay front and centre of their target audiences.
We are the retainer PR agency for Grampians Tourism and worked on a campaign basis with some of Australia’s most renowned tourist destinations including Luna Park, Eureka Skydeck, Sydney’s Harbour Bridge Climb, Mt Buller, Sovereign Hill, Kryal Castle and Puffing Billy.
Other key attractions we have provided public relations for include the BBC Earth Experience, Live Wire Park, Grazeland, the Colonial Tram Car, Mandela: My Life Exhibition, Cunnamulla Hot Springs, Moama Lights, Gumbuya World, Lego Brickman ‘Cities’ exhibition and the Food Truck Park.
Our success as a tourism PR agency comes from having heritage in the industry and dependable connections in this ever-changing media landscape. In the same vein, our go-to media connections reach out to us knowing who we work with and that we are highly engaged and responsive to their needs. We have a passion for travel public relations, and we know who to reach out to and when, which means we can hit the ground running with new campaigns that come to us.
Among our many travel PR capabilities, media-relations is our core capability and we supplement editorial placement with influencer activity as well as hosted media events, familiarisations (famils) and KOL visits. Our major travel PR vehicles include national consumer and trade magazines, regional and local outlets as well as television and radio outlets and we have excellent connections with travel and tourism bodies and destination marketing agencies and booking agents such as Tourism Australia, Visit Victoria, Destination NSW, Victoria Tourism Industry Council and Australian Society of Travel Writers.
%202.png)
