TRIPLE P FAMILY TRANSITIONS 2024

THE BRIEF

We were tasked with delivering a national PR campaign to support the launch of Family Transitions Triple P Online, a groundbreaking Australian program offering free, self-directed online support for parents and carers navigating separation or divorce. Developed through university research, the program was the first of its kind in the country.

OUR RESPONSE

In collaboration with the Triple P Parenting team, we developed a national media list and crafted a media release to announce the launch. This release was central to our campaign, used in pitching and securing placements across various media outlets. To enhance engagement, we incorporated multiple case studies and spokespeople, ensuring each story had a relatable human interest element.

RESULTS

During the campaign, we secured numerous radio interviews nationwide, reaching an approximate total audience of 691,753. The traditional media coverage generated an advertising space rate (ASR) of $154,964.