Stadium Stomp MCG 2024 Influencer Campaign

THE BRIEF

We were briefed by the Stadium Stomp team to deliver an influencer campaign ahead of Stadium Stomp MCG’s 10th Anniversary. The purpose of the campaign was to drive overall brand awareness and increase ticket sales, within the target market of young adults.

OUR RESPONSE

Working alongside the Stadium Stomp team, we secured a diverse range of key Melbourne lifestyle and fitness influencers, who posted a range of content across their socials in promotion of Stadium Stomp. The influencers were invited to attend exclusive MCG access sessions and gifted with Stadium Stomp merch packs. They were encouraged to share their excitement and preparation for the event, as well as throughout the event, resulting in coverage spread across a range of dates.

RESULTS

Overall, we delivered a successful campaign, raising awareness and generating registrations. The social campaign resulted in 84 clips with a total estimated reach of 558,600. Social clips included Instagram stories, carousel posts and reels, as well as TikTok videos.