Kryal Castle

THE BRIEF

In 2023, we were briefed by Kryal Castle to deliver ongoing metro and locally targeted campaigns to drive awareness and visitation to the castle’s key events. Over the past year, we worked across 14 campaigns in total.

OUR RESPONSE

We worked with the Kryal Castle team to secure metro, local, and at times national publicity for the castle’s main events. This included crafting and issuing target pitches to kids & parenting, lifestyle, music & art, and industry media, setting up key media opportunities, and drafting and issuing all media materials.

RESULTS

Across 2023, we had a total estimated reach of 17.91 million which garnered an advertising space rate of $3.88 million. In terms of key coverage, we secured multiple picture stories in the Herald Sun, a variety of TV stories including a feature on The Project and weather crosses on Sunrise and Today Show, a feature story on Kryal Castle’s Head Knight that was sydnicated across 4 major metro newspapers, and interviews on key local and metro radio stations.