321 Water

Committed to raising awareness of the environmental damage using plastic water bottles does, Australian inventor Greetha Oost created 321 Water, a beautifully designed reusable water bottle.

Fitted with a French press filter system, 321 Water provides people with clean filtered water at any time. The bottle derived its name from the ratio of water required to manufacture one litre of bottled water – three to one – with the hopes of encouraging people to use their filtered re-usable bottle instead.

PPR&C managed the communications campaign for its launch in 2011 which involved securing profiles and interviews for Greetha Oost, leveraging relationships with WWF, EPA and NGO’s to communicate the environmental impact of consumable water bottles, and obtaining media placements in several lifestyle magazines.