“There are many benefits to using yogurt as a face mask, so we’re hoping our gag might actually inspire some Aussies to give it a go!”

This morning, Chobani Australia announced the release of a chilled face mask range made with the natural goodness of Chobani Greek yogurt and rich in active ingredients that help naturally exfoliate and moisturise the skin. Much to the disappointment of skincare fanatics surely keen to try the new product, the announcement was an all-too believable April Fool’s joke.

Taking the natural skincare trend to a whole new level, Chobani’s would-be face mask range included three products: Chobani Anti-Aging Face Mask with rich antioxidants from real blueberries, Chobani Hydrating Face Mask enriched with moisture from real coconuts and a Chobani Brightening Face Mask bursting with Vitamin C from real tropical fruit.

“There’s been a real trend towards natural skincare in recent years which has led people to create treatments such as face masks at home, using regular household staples including Greek yogurt. This inspired us to have a bit of fun with the trend and come up with the idea of Chobani’s own face mask range as an April Fool’s joke. Hopefully, we’ve sparked a few smiles today!” said Damian Young, General Marketing Manager, Chobani Australia

Although some Chobani devotees undoubtedly caught onto the stunt, the concept of a face mask range made from Greek yogurt is not entirely farfetched due to its many natural benefits – setting it up as the perfect April Fool’s gag.

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Deliciously thick, creamy and packed with protein, yogurt is a staple for many people’s healthy diets and also has benefits that extend to skincare. Greek yogurt can be a great natural exfoliant that helps clean pores and moisturise the skin.

“There are many benefits to using yogurt as a face mask, so we’re hoping our gag might actually inspire some Aussies to give it a go!”

Given the health benefits of Greek yogurt, there are many ways to do more with your tub of Chobani, such as incorporating Chobani Plain Greek Yogurt into your dog’s diet to boost their intake of protein, calcium and good bacteria or using it as a great addition or substitute in cooking to increase your own protein intake.

Launching in Australia in 2012, Chobani has since become the country’s #1 yogurt brand. As well as continuing to offer great tasting products, Chobani promises to keep Aussies on their toes!

For more information about Chobani Australia, please visit www.chobani.com.au

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