Step-up in support of premature babies with Walk for Prems

-

not for profit PR agency melbourne

On Sunday 25 October people across Australia will walk in support of the 47,748 premature or sick babies born in Australia every year.*

Walk for Prems is the largest annual fundraiser by the Life’s Little Treasures Foundation, Australia’s leading charity dedicated to the families of babies born sick or prior to 37 weeks gestation.

In its sixth year, Walk for Prems will take place simultaneously in Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra and Launceston.

Over past three years, Walk for Prems has raised nearly half a million dollars and the Life’s Little Treasures Foundation hopes to raise $250,000 in 2015.

At the beginning of each Walk for Prems event, participants will pause to show their respect for the families whose babies have sadly passed away. The Life’s Little Treasures Foundation honours the memory of the babies with the ceremonial release of white doves.

The Life’s Little Treasures Foundation understands that it is not possible for everyone to attend Walk for Prems. Those who live far away or whose baby is still in hospital are able to take part in Walk for Prems by registering for a Hospital and Home Pack.

Locations

Walk for Prems will take place at the following seven locations:

  • Sydney Park, Barwon Park Rd, St Peters, Sydney
  • Albert Park Lake, Aughtie Drive, Albert Park, Melbourne
  • Sandgate Foreshore, Flinders Parade, Sandgate, Brisbane
  • Sir James Mitchell Park, South Perth Foreshore, Perth
  • Bonython Park, Port Road, Adelaide, Adelaide
  • Tuggeranong Town Park, Bartlett Place, Greenway, Canberra
  • Royal Park, Park Street, Launceston, Launceston

Time

On Sunday 25 October registrations for Walk for Prems will open at 9.30am in Sydney, Perth, Adelaide, Canberra and Launceston, and at 8.30am in Melbourne and Brisbane. The social walk will begin at 10.30am in all cities except Brisbane, which will start at 9.30am.

Registration and Fundraising

People can sign up for Walk for Prems at www.walkforprems.org.au. Registration costs $25 for adults and $12.50 for children in all cities except Melbourne, where registration is $40 for adults and $20 for children. Hospital and Home Pack entries are available at $30 for adults and $25 for children. Participants are asked to fundraise, either individually or as a team, through their own page on the Walk for Prems website. In Sydney and Melbourne, Walk for Prems participants have the option to take part in a 10km or 5km fun run as well as the social walk.

Entertainment

After the walk, participants can relax and enjoy a range of children’s activities including music, a jumping castle andface-painting.

About Life’s Little Treasures Foundation

The Life’s Little Treasures Foundation was born in 2005 when a group of parents of premature babies decided to do something about the lack of support available to people in their situation. The Life’s Little Treasures Foundation want to ensure that no family endures the traumatic and life changing experience of having a premature of sick baby without easy access to critical information and community support to help them through their journey. For further information about The Life’s Little Treasures Foundation visit www.lifeslittletreasures.org.au.

About Life’s Little Treasures Foundation’s Corporate Partner

Australia’s leading seller of breastpumps and breastfeeding accessories, Medela, is proud to be a Corporate Partner of the Life’s Little Treasures Foundation. According to Medela CEO, Jarrod Percy, the organisation is looking forward to helping the foundation in the very valuable work it does to support the families of premature and sick babies.

“Both organisations strive to find innovative solutions to ease the parenting journey, and are committed to providing information, education and support so that all parents are armed with the knowledge and confidence they need to make the best possible choices for their family. Together we hope to be able to reach even more families, and help raise awareness of what being born premature or sick really means.” said Jarrod Percy, Medela CEO

*According to Hilder L, Zhichao Z, Parker M, Jahan S, Chambers GM 2014. Australia’s mothers and babies 2012.Perinatal statistics series no. 30. Cat. no. PER 69. Canberra: AIHW.

Public Relations Melbourne | Charity | Health | Public Relations News

Related posts