Client and context
Apparition Media blur the lines between advertising and art. By hand painting works of art onto the walls of pre-existing buildings they create advertising that becomes part of the streetscape, rather than a piece vinyl hanging from it. We are able to target specific demographics and present your brand in a way that enhances its authenticity and credibility with the urban population. The murals are painted on premium sites throughout the Melbourne CBD and inner suburbs, focusing on areas of high foot traffic and visibility in order to maximise exposure of the campaign.